FITGOON ECOM PRIVATE LIMITED

In their own words

Problems Faced by Manufacturers and Importers • The market today has been flooded with low quality products that have poor bio availability, and there has been reports of fake supplements being sold in the market. As these fake supplements are sold at a lower price, it becomes difficult for genuine product manufacturers to justify their price to the potential audience. • Due to the availability of many fake products in the market, safety has remained as much of a concern as the indiscriminate use of these products, which are sold over the counter. • Negative publicity and false claims regarding product use have adversely impacted the credibility & reputation of the manufacturers, thereby hampering the popularity of dietary supplements • . The products become very costly due to indirect channels of distribution. • Storage and handling cost of sports and fitness equipments is very high resulting in distributers and retailers charging high cost • . Countless duplicate sports and fitness equipments and accessories with similar packing, color, name, logo and design are spoiling the original brand’s image as well as the overall business. Problems Faced by Customers • Consumers are still largely unaware of sports nutrition. In fact, some of them harbour negative perceptions about ‘supplements’. • Problems Faced by Customers Consumers’ reluctance also stems from the fear of adulteration — cases of counterfeit imports and products not approved under the Food Safety and Standards Authority of India (FSSAI) are commonplace • . There are fake and hazardous products available in the market at low prices. Price sensitive customers tend to overlook an obvious need to check the authenticity which may lead to serious repercussions on their health. • Genuine products are available at high prices due to the high margins charged by distributors and retailers. • Duplicate accessories like fitness bands, shoes, eyewear, sports watches etc. are making the customers fool. • Low quality sports and fitness equipments and accessories are having negative impact on the customers Concept and Solution • FITGOON is an e-commerce store that aims to be a one-stop shop for all the health, fitness and sports related products. It offers a range of nutrition, supplements, vitamins, equipments and accessories directly from certified importers and manufacturers to the end customer. • There are grey and fake products floating in the market affecting the consumers adversely. 60-70% of the Indian protein and supplement market is flooded with fakes pumped with steroids and harmful chemicals. There is a tsunami of low quality and duplicate sports and fitness equipments and accessories in the market. That’s why FITGOON is an effort to curb this menace. Concept and Solution • FITGOON partners directly with brands to ensure strict quality control and deliver 100% genuine products to our customers • It connects certified importer/manufacturers to the customers directly through its website and app. • It provides a detailed product description on the website which helps its customers in deciding the appropriate product to fulfill their needs. • It eliminates distributors and retailers. • It helps in reduction of the price of products, thus increasing the profits for manufacturers/importers as well as value provided to the customers. • It removes duplicate products from Indian market. Prospective Products and Services Sports Nutrition Proteins like whey proteins, casein protein Gainers like weight gainers, mass gainers Protein Foods like protein bars, protein cookies Sports Accessories Smart Watches Bands Caps Eyewear Vitamins and Supplements Probiotics Glucosamine Supplements Omega Fatty Acids Multivitamins Fat Loss Supplements Fitness Equipments and Accessories Gym Equipments like treadmill, exercise bike, dumbbells Gym Accessories like bags shakers, fitness bands, apparel How it works? A. Vendors get registered on FITGOON and their products are listed on it. B. Customer searches for the required product and places the order through the website or app. C. Order is then delivered from warehouse to the customer by our delivery partner. Why sell with FITGOON? • Showcase your products to Crores of customers & businesses - 24 hours a day and grow your business further • Avoid huge investments • 100% of pincodes that are serviceable in India, can receive FITGOON orders • Easy and secure payments • Higher margins & better cashflow • Get support from professionals for product photography and much more What does FITGOON Want From It’s Partners? • FITGOON will provide a dashboard to its partners, on which they will receive their orders and cash flow data. • Those orders will have to be packed with the bill given by FITGOON. • FITGOON’s logistic partner will deliver the products to the customers Target Customers FITGOON targets the whole of the Indian market. It delivers to all over India as it has

Written by the company on its public Startup India profile. Not verified by us.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

How we built this record Where the data comes from How you may reuse it