FRESHFOOD MEAL TECHNOLOGIES PRIVATE LIMITED

In their own words

Freshfood Meal Technologies Private Limited, operating under the brand name Fingers, is pioneering a first-of-its-kind protein-forward hot snack category in India's Quick Service Restaurant (QSR) segment. Fingers was founded on a simple but powerful insight, India loves to snack. The hot food snack segment, despite being one of the largest and most consumed categories in urban India, has seen virtually no innovation in nutrition, particularly in protein. Fingers was built to fill this gap, by creating a snack that is not just delicious, but genuinely good for you. At the heart of the brand is a pure paneer-based hot snack that delivers 25 grams of high-quality protein per serving of 5 pieces, one of the most protein-dense snack options available in the Indian QSR market today. Beyond nutrition, Fingers brings a completely new dimension to paneer, a beloved ingredient that has seen no flavour innovation for decades. The brand introduces 6 bold, never-before-tried flavour profiles along with 3 exclusive signature dips, creating a snacking experience that is simultaneously nutritious, innovative, and deeply satisfying. Fingers has also identified and is deliberately targeting the 4 PM to 6 PM snacking window, the most underserved hunger hour of the urban Indian day, currently dominated by low-nutrition, high-carbohydrate options. No QSR brand in India has owned this moment with a protein-first product, until Fingers. The business model is built for scale from day one. Operating through a physical dine-in QSR outlet combined with digital delivery on Swiggy and Zomato, Fingers brings protein-rich snacking to urban India with the reach, convenience, and speed that today's consumer demands, making better nutrition not a compromise, but a craving.

Written by the company on its public Startup India profile. Not verified by us.