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In their own words

Glammefy is an AI-powered beauty-tech platform that digitally bridges the gap between offline salon experiences and online self-styling decision-making through real-time simulation and stylist marketplace integration. The startup’s core offering consists of two interconnected technology layers: (1) an AI-based Scanner Engine and (2) a Marketplace Application that connects end-users with verified stylists and beauty product brands. The Scanner Engine is designed to enable users to visualize personalized haircuts, hair colours, and makeup styles in real time using either live camera feeds or uploaded images. Leveraging machine learning–based face detection and hair segmentation models, the system maps the user’s facial contours and hair regions to generate accurate visual simulations under varying lighting conditions. This allows users to experiment with different beauty treatments such as haircut styles, hair colour tones, highlights, and cosmetic looks before making any real-world purchase or booking decision. The Marketplace Application acts as a digital ecosystem that integrates the Scanner functionality into a full-service beauty platform. Based on the user’s scanned facial profile and simulation preferences, the platform provides AI-driven recommendations for relevant hairstylists, salons, and compatible beauty products. Users can seamlessly discover professionals based on proximity, ratings, pricing, and services offered, and directly book appointments through an integrated calendar and payment system. Additionally, Glammefy enables product discovery and commerce by allowing users to purchase recommended beauty and hair-care products that match their simulated looks. This transforms the platform from a simple visualization tool into a transactional recommendation engine capable of driving product sales and stylist bookings simultaneously.

Written by the company on its public Startup India profile. Not verified by us.