Gobaran Private Limited

In their own words

Gobaran’s Vision is to create a sustainable lifestyle for every individual by reducing carbon footprint caused by the FMCG sector and helping millions of people in preserving the environment. Our Mission is to make sustainable products affordable to millions of people who have no access to healthier and safer alternatives. We are eliminating the use of toxic and non-recyclable plastic packaging and replacing them with safer alternatives such as paper, plant waste, bio-degradable plastic (plant based), bamboo, glass etc. Every product we bring to market we will try to bring out the best in quality and equally sustainable product along with creating a healthy work environment for our employees and a culture where the sole purpose will be serving the best to the people and preserve our environment. We will never compromise on our values, product quality, work culture and the pay of our employs as well. Our target audience are the people who are in age range of 16 – 35 as they are more aware and feel responsible for the environmental damage caused due to the present plastic consumption rate. They are the people who will help others in the transition of using conventional products to eco-friendly products. Also people of this age group are environmentally conscious and willingly will support sustainable and ethical business practices. After the covid-19 pandemic, even the middle-class public are avoiding the use of products which are not natural and come with loads of preservatives and additives. Hence , this is a good increases in our customer base. Our USP is clearly to deliver convenient, natural and affordable products.Our products are easy to use, easy to carry, easy to handle. They are made of natural ingredients. Plastic free packaging is also used.In the present market, eco-friendly alternatives are expensive, so we made our products accessible to those who were not able to use such products because of the expensive pricing. Being a brand offering eco-friendly products we have a few competitors in the market– Sri Sri Tatva, Teeth-a-bit, Dent tabs. But these brands are working in small scale, so there is a huge untapped market with the range of products which we are going to offer. We are brand with a range of new innovative products which are easy and convenient to use. They are made of all natural ingredients and the packaging used are 100% bio-degradable. We have a wide range of product categories like dental care, hair care, skin care and other lifestyle products. We even have future proof plans and some new innovative products ideas which no one ever heard of. Because of our in house R&D team, we have 100% control over the quality of our product.

Written by the company on its public Startup India profile. Not verified by us.