GOOD GENERATION PRIVATE LIMITED

In their own words

What Do We Represent – Good Generation by virtue of its name stands for a whole generation of men and women who truly care about the environment and its preservation. This concern extends itself into the realm of fast fashion with an entire demographic segment that opts for ethical fashion manufactured with minimal possible damage to its surroundings. What Do We Provide – Good Generation is an e-commerce platform that allows for various sustainable brands such as yourself, to showcase your products and garner further interest into yourself as a fashion brand who takes the extra effort to produce responsibly. By supporting conscious ethical brands, we increase consumer accessibility to handmade, eco- friendly and up-cycled fashion as well as lifestyles commodities. How Do We Help – Our research has found that one of the major contributing factors towards the environmentally hazardous consumption of unethically manufactured fast fashion is the lack of visibility into fashion brands that are in fact producing goods sustainably. Additional studies show that Generation Y is willing to pay twice as much for products manufactured ethically and by creating Good Generation, consumers will now have a trusted one-stop-shop for all their fashion and lifestyles related needs.

Written by the company on its public Startup India profile. Not verified by us.