GOOD THINGZ PRIVATE LIMITED

In their own words

Entity is working towards innovation Good Thingz will be bringing innovation within the beverage industry in terms of the product offering as well as in product development. The mission of the company is to provide nutritious, antioxidant rich, immunity boosting beverages that are crafted from food grown in domestically India through modern processing methodologies that are pushing the boundaries of cutting-edge technology. Development or Improvement of products There are two categories in the Indian beverage market where we believe there is a scarcity and / or lack of healthy, low sugar and nutritious products made from wholesome natural ingredients. These categories are carbonated beverages and tea / coffee. The options for the consumer in these categories have been limited for a very long time. We believe our carbonated product line will be a market first - healthy, low sugar, antioxidants rich, immunity boosting beverage. In the same way, we will also launch and continue to develop innovative products within the coffee and tea segment not previously seen in the Indian market. It is important to us that we develop a product that is crafted in India with highest quality raw ingredients sourced in India. We want to deliver to a premium Indian beverage to our consumers here in India and around the world. Development of processes or services The nature of the product line demands very specific processes and equipment to be used that currently do not exist in the country. As an agile and lean startup, our approach is one of continuous improvement and innovation in the manufacturing process. We will leverage state-of-the-art brewing and processing to maintain the natural benefits of the ingredients. Our goal is to bring cutting-edge technology and philosophy of beverage manufacturing from across the world to India at an affordable cost. Good Thingz is setting up first of its kind beverage manufacturing facility which uses completely natural homegrown produce, that is grown locally around the area -exclusively Indian grown coffee, spices and fruits and combines it in a proprietary recipe that has been developed through years of experience to deliver a product that nourishes and amplifies immunity. The manufacturing facility will be staffed with the best of equipment and employees required for crafting the beverages to international standards. The evolution of the process will include the use of IoT (Internet of Things) to accurately measure temperature and process compliance and ensure strict adherence to recipe and hygiene to deliver consistent taste and nutrition in every bottle and every sip. This technology can be packaged and made available to other beverage manufacturers within the country. or if it is a scalable business model with a high potential of employment generation or wealth creation. Like most startups, we are building a business model with positive unit economics that allow us to scale manufacturing nationally with a desire to export internationally. Our five-year plan factors in the first manufacturing unit to be set up in NCR region, with others planned in Hyderabad, Bangalore and Indore to service central and south India. The first release is 5 products and the manufacturing plant will be built to grow with the demand. We are also partnering with co packers to ensure we meet the demand during the growth phase. Our aspiration is to see our products within 5 years in every airport, restaurant, hospital, ecommerce sites and every grocery shop. Manufacturing, sales and distribution means job creation both directly and indirectly. As an organization, it is a responsibility to contribute to job and wealth creation in the country and contribute to a strong Indian economy. About the Founder Radhika Kapur,is a Yale alum and start up founder. She is a highly qualified leader who has 17 years of experience in technology, digital media and telecommunication industries. She has expertise in product development, strategy and marketingwith multinational companies like Microsoft, Vodafone and Foxtel in the United States and Australia. She holds two Master’s degrees – an MBA from the Yale School of Management and a Masters in Telecommunication and Computer Engineering, and a Bachelor’s degree in Electronics Engineering. She founded her food and beverage start up in the United States, specializing in specialty coffee, tea and non-caffeinated beverages.

Written by the company on its public Startup India profile. Not verified by us.