HARITAM FARMERJI FRESH ROOTS PRIVATE LIMITED

In their own words

Haritam Farmerji Fresh Roots Pvt Ltd Industry: Agriculture, Direct-to-Consumer (D2C) Who We Are: Haritam Farmerji Fresh Roots Pvt Ltd, proudly operating as "Farmerji," is a vibrant Direct-to-Consumer (D2C) startup transforming India’s agricultural sector. We partner directly with farmers and Farmer Producer Organizations (FPOs), purchasing their fresh produce—like vibrant fruits, crisp vegetables, wholesome grains, and tasty value-added products such as peanut butter and snacks—at the best prices to ensure they earn fair returns. What Sets Us Apart: - Farmerji blends a farmer-to-consumer (F2C) ethos with a scalable D2C model through: Celebrating farmers by featuring their names on every package for recognition. - Empowering rural women and farmers’ families via women-led micro-processing units, where they lead processing and packaging while meeting strict quality and hygiene standards, earning extra income for their households. - Ensuring transparency with QR codes on packages, linking to each farmer’s story for consumer trust. - Start selling through our first Vadodara retail store, online platform, marketplaces like Amazon and ONDC, and exporting to global markets where there’s demand. Our Impact: - We’re driving change by: Creating rural jobs through women-led processing initiatives. - Boosting family incomes with fair pricing and additional earnings for women. - Delivering sustainable, high-quality products at fair prices by eliminating middlemen. - Aiming to scale Farmerji into a dynamic, inclusive D2C brand that uplifts farmers, empowers rural women, and brings India’s farm-fresh goodness to consumers nationwide and globally. Farmerji.com - Empowering Farmers, Delighting Consumers

Written by the company on its public Startup India profile. Not verified by us.