HONESTLY ITALIAN PRIVATE LIMITED

In their own words

Brief description about the company Honestly Italian Private Limited (HIPL) is an Italian food-focused, full basket, premium D2C brand with national ambition. We aim to recreate the real, rich Italian flavours inside the Indian customers’ kitchen through development of easy to use products that are developed from high-quality ingredients, and authentic and tested recipes that allow our consumers to cook their favourite dishes with ease, each time in the comfort of their home. Innovation The company intends to use digital technologies to drive the customer acquisition, brand development and national distribution for FMCG brands. We will use new approaches such as performance marketing, digital ethnography, and data analytics to solve age-old marketing and distribution challenges. Development of products While the demand for Italian food and cuisine is growing at a tremendous pace, most of the brands at the premium end of the market are imported. In fact, even many of the ingredients like olive oil, specialised pasta, dairy products and seasonings are also imported to a large extent. By developing an Indian brand for high-end food products, we aim to domestically procure many of these ingredients and cater to the tremendous demand amongst the Indian consumer, HIPL hopes to cater to domestic demand through an Indian brand. We have 2 categories of product – Fresh (Breads, Dips & Sauces, DIY Pizza Kits, Fresh Handmade Pasta, and Snacking) and FMCG (Dry Pasta, Sauces, Oils and Seasonings). All our products have undergone extensive Research & Development process to ensure the best quality. The product innovation team plans to launch additional 12 SKUs over the next 6 months. Scalability of business We started our journey in Sept’21 from Mumbai and have introduced our range in Delhi. We have launched our ecommerce website, sorrentina.in and plan to expand operations in Bangalore and a few other metro cities within the next few months. We have also partnered with leading marketplaces such as Blinkit, Big Basket, Swiggy and Zomato. We aim to have a national distribution channel by end by 2023. We aim to become a company with INR 100+ Cr. of revenue by year 5 by integrating the new-age sales channels – ecommerce and marketplace, with the traditional store model. To create a robust manufacturing ecosystem, we plan to tie-up with at least six suppliers which will help in creating around 100 jobs directly and indirectly.

Written by the company on its public Startup India profile. Not verified by us.