INFLURUNNER TECHNOLOGIES LLP

In their own words

Influrunner Technologies LLP is an AI-enabled influencer marketing platform designed to bring transparency, structured collaboration, and performance-driven analytics into India’s rapidly growing creator economy. The platform connects brands with verified influencers through a centralized digital ecosystem that enables campaign discovery, structured negotiation, performance tracking, and secure payment workflows. Unlike traditional influencer marketing processes that rely on manual outreach, unverified engagement metrics, and informal payment structures, Influrunner integrates official social media APIs to authenticate influencer reach and engagement data. The platform is designed to reduce fake follower risks, improve campaign ROI measurement, and provide brands with real-time visibility into collaboration performance. Influrunner incorporates scalable SaaS-based workflows and plans to integrate AI-driven influencer matching and campaign performance optimization to improve targeting accuracy and reduce marketing inefficiencies. The solution is particularly focused on empowering SMEs, D2C brands, and regional businesses by providing them access to structured digital marketing infrastructure that was previously accessible primarily through large agencies. The startup aims to create a transparent, data-driven, and scalable influencer marketplace that supports both metro and Tier 2/3 markets, contributing to the formalization of India’s creator economy.

Written by the company on its public Startup India profile. Not verified by us.