INOOKEY AI TECHNOLOGY PRIVATE LIMITED

In their own words

Sajoo is India's first on-demand platform for traditional beauty services, connecting women with verified saree draping artists, mehendi professionals, and makeup specialists who come to their home for any occasion, typically within 45 minutes of booking. The platform operates under INOOKEY AI TECHNOLOGY LIMITED and launches with its founding waitlist in 2026.The problem Sajoo solves is one that affects millions of Indian women every wedding season, every Navratri, every Diwali morning: there is no reliable way to find a skilled draping or mehendi artist when you need one. The current solution is a patchwork of WhatsApp groups, half-remembered phone numbers, and word of mouth that fails precisely when it matters most — at 6 AM on a wedding morning when the booked artist has cancelled, or every Navratri when a woman who loves her Gujarati saree simply has no one to drape it for her. On the other side of this same problem sit thousands of skilled draping artists and mehendi professionals who built their entire livelihood through informal networks, with no fair pricing structure, no safety net, and no way to grow beyond the reach of their personal contacts.Sajoo addresses both sides of this market simultaneously. A customer opens the app, searches for verified artists near her location, filters by draping style, occasion, or price, and confirms a booking in under a minute. Every artist on the platform has completed Aadhaar verification, a background check, a portfolio review, and Sajoo's own certification training before her profile goes live, so trust is established before she ever knocks on a customer's door. The customer can track her artist's arrival in real time, communicate through the app without sharing a personal number, and use an in-app safety button if she ever needs it. On the other side, artists join for free, keep 85 to 88 percent of every booking, receive same-day payouts, and gain access to a steady stream of customers who would otherwise have found them through chance alone.The platform covers eighteen or more regional draping styles, from Nauvari in Maharashtra to Madisar in Tamil Nadu to Bengali and Gujarati drapes, recognising that India's beauty traditions are not one thing but many, each worth preserving and making accessible. Sajoo's revenue model is a straightforward marketplace commission of twelve percent on completed bookings, supplemented in later phases by provider subscription tiers for artists who want priority placement.Sajoo is co-founded by Chetna Khandare, CEO of INOOKEY AI TECHNOLOGY LIMITED and an MSc graduate of the University of Birmingham, and Khushboo Singh, a creator whose YouTube channel teaching saree draping techniques has reached over three million subscribers and whose content draws more than nine million views a month, entirely organically. That audience is itself a proof point: thousands of the direct messages Khushboo receives every week are women asking some version of the same question is there anyone who can come and drape for me. Sajoo is the direct answer to that recurring, unprompted demand.The company is currently building its founding waitlist, asking the first hundred thousand supporters to contribute five rupees each, both as a small crowdfunding mechanism to fund development and as a clean signal of genuine demand. Each founding member receives fifty rupees of booking credit at launch, a ten-times return, along with early access and a permanent founding member badge, and is guaranteed a full refund if the platform does not launch within six months. The planned city sequence Bangalore first, followed by Mumbai, Delhi, Chennai, and Hyderabad is drawn directly from where Khushboo's existing audience is most concentrated, rather than assumed.The longer-term vision is for Sajoo to become the platform every Indian woman reaches for before every saree, every ceremony, and every celebration, while giving the artisans behind those traditions a livelihood that reflects the actual value of their skill.If you'd like, I can format this into a polished one-pager (Word or PDF) for sharing with investors, partners, or press.

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