Ireeya Ecofab Private Limited

In their own words

At present, the market is flooded with factory-woven fabric that uses harsh chemical printing such as Azo Dyes. This fabric is usually bleached and detergent washed so it also contains high residue of bleach and chemical substance on it. These kind of fabric are absolutely not suitable for the tender skin of the new-borns. Parents often do not have any idea about the health risks posed by such clothing when buying receiving blankets or swaddle wraps and garments made out of these kind of fabrics. Often, it observed that when these products are used to wrap a new-born or as their garment, the child gets skin rashes, skin irritation, itching and even wheezing. Traditionally, throughout the world, new-borns were wrapped in pure cotton hand woven, ultra-soft, unbleached muslin cloth. This cloth is not only suitable for the tender skin of the new-born even through the tough days of getting erythema toxicum, a common skin rash new-borns develop between 2 days and 2 weeks after birth, but also for infants and toddlers.

Written by the company on its public Startup India profile. Not verified by us.