Jazba Curators Llp

In their own words

Our Story We not only make products packed with art, history, aesthetics, utility, and a whole lot of emotions, but through learning sessions and sustainable job creation, we empower our artisans and their families to break the cycle of poverty and build a brighter future. Our attempt to be a source of light… In these modern times, amid the fast pace and the hustle-bustle, even though we are surrounded by tons of people, it is hard to find someone or something to connect with. While technology has made everything available at the click of a mouse, it has also left people more depressed, stressed, and anxious than ever. Jazba, through its handcrafted and unique products, wishes to be a source of light that offers happiness, a story that you can feel proud to be connected with and draw inspiration from. We are a young e-commerce venture that believes that every individual is looking for a story to connect with - one that reflects their values, memories, and dreams. Ours is one that will resonate with many. A getaway from the hustle & bustle… Efficiency and convenience are a necessity to survive in the new world. However, every once in a while, we find ourselves craving a vacation to the mountains or an escape to the sea to get back that peace of mind, to improve our productivity, to rejuvenate, to enhance our creativity, and to feel happy and alive again. Jazba wishes to give you that little getaway every day. In the form of the comfort of our bed linen for when you come home to your bed from that stressful day at work. Or that brief moment of solace when you sip tea before you enter into the hustle and bustle of the day. Or the peace you feel when you wear our comfortable kurta, whose story you would be proud to share with your friends. Modern or Traditional? Both. The Indian handicrafts have a rich history; some date back to the Mughal Era, some to the Indus valley civilization. In fact, these crafts have a legitimate museum of their own. The mere thought of the legacy and tradition these crafts represent is exciting; however, the ground reality is quite harsh. Generations of passionate artisans who took pride in their art are now on the verge of extinction. Even though the fast pace, industrialization, and westernization have brought immense development, they have crushed some of the most beautiful hands that once brought fame and pride to vast empires. Through Jazba, we are trying to give a design intervention to these products such that the tradition in its technical and emotional form sustains, and yet a modern piece of art is sold to our patrons. We wish to showcase the story of Pain and Passion that goes into handcrafting a product. What you are buying is not just a product with great utility, but love, emotions, passion, and a lot of sweat. And we cannot thank you enough for participating in this movement of merely admiring the end result. So, who are we? Aakrati, Chartered Accountant, ex- Price Waterhouse Coopers & JP Morgan Employee. Kanha, Chartered Accountant, Partner in the family-run Packaging business, and an ex-PwC employee.

Written by the company on its public Startup India profile. Not verified by us.