JOBARA FOODS PRIVATE LIMITED

In their own words

In Today's scenario where Life Style diseases have been omnipresent in all human beings across all age sectors, a long term solution is required to stop it and thus let everybody have a Healthy life. Taking care of Nutrition : Back to Basics – It was only after the Green revolution that the Wheat and Rice have captured as Major staple diet in the Country. As could be seen from the data available for nutrition contents - they are at much higher level in the Millet's which were our Staple diet in India. Moreover these are found to be containing more of Dietary Fiber and Micro nutrients as compared to Wheat and Rice. These contents are essential to take care of the hidden hunger getting managed in absence of which there could be different deficiencies occurring in an individual depending on body adaptability. The main concern for discontinuing the Millet's was the absence of variety of food preparations and hence it was conceived to be a pro poor food products with limited 1 or 2 variety. Now that there is much advanced development in technology and innovations, we have food products developed having Millet as constituent as per current food taste developed by the people. Our Aim is to get Millet's inculcated as Staple Food due to following reasons : 1. Very High in Proteins, Fiber and Micro nutrients. All essential for Good Nutrition. 2. Absence of Gluten as compared to Wheat and Rice, thus resulting in better digestion. 3. Effective solution for Hidden Hunger. 4. Presence of Complex carbohydrates in the Millet's can be effective solution for weight control, Sugar level or BP. 5. Can be grown easily with 1/4th Water requirement for Cultivation thus a solution for rain deficiency in an Agrarian economy. 6. Needs minimal Pest control hence can be a solution for Massive crop failure due to Pest epidemic. 7. Revival in prosperity of farmers particularly dependent on Climatic conditions. JoBaRa Foods – • Unique Value Proposition Proposing a Daily Food Product range resulting into Long term Health Benefits for Individuals, Lessening of Life Style Disease occurrence, Prospering the Farmer growing Millet's with minimal input cost, betterment of the Agrarian economy giving positive push to Macro Economic Drives for National Development.

Written by the company on its public Startup India profile. Not verified by us.