Kalrascape.We Private Limited

In their own words

GoOAT offers India’s tastiest oatmeal, uniquely designed to be drinkable and takes 30 seconds to prep. Each serving provides 17-27g of protein and comes in 6 delicious flavors. Our products stand out by excluding refined sugar, oils, and preservatives commonly found in competitors like muesli and oatmeal offerings.During our beta phase, we tested our market presence in Kota for 2 months, Delhi for 3 months and then Bangalore for 1 month. This process included over 80 events across diverse segments, engaging with societies, corporates, and fitness enthusiasts to understand consumer preferences & get their feedback about each product. Our direct interactions revealed a strong consumer preference for healthier snacks that also offer great taste.We operate our facility and production operations in Kota, Rajasthan, where we oversee each and every step, from raw material sourcing to manufacturing and order fulfillment for both Amazon and our website. By managing our facility, we maintain strict quality control and standardization, while also saving significant working capital. This approach allows us to produce in smaller batches, ensuring the freshest products for our consumers. Additionally, it enables us to easily launch a variety of flavors and products.We also launched the GoOAT Tribe, a community that gathers over 70 women from Kota each month to engage in various physical activities, ranging from yoga and kathak to pilates. Our aim is to encourage all forms of movement and foster a sense of community. By bringing together like-minded individuals, we not only promote a healthy lifestyle but also leverage this group as a distribution channel for our products.

Written by the company on its public Startup India profile. Not verified by us.