KISAN DESI CHICKEN (OPC) PRIVATE LIMITED

In their own words

Kisan Desi Chicken Private Limited1. Company OverviewKisan Desi Chicken Private Limited is a rural-focused agri-enterprise dedicated to empowering women through sustainable poultry-based micro-entrepreneurship. The company provides end-to-end support for 100-layer bird units, ensuring stable egg production, assured market linkage, and long-term income generation for rural households.Our mission is to build a decentralized network of high-quality desi egg producers across villages using scientific poultry management, training, and guaranteed buy-back systems.2. Problem StatementRural women face limited and irregular income opportunities. Traditional farming gives seasonal returns and lacks structured support. Poultry farming has high potential, but rural women often face challenges like:Lack of technical trainingHigh setup costNo stable market for eggsNo disease-management knowledgePoor access to feed, chicks, medicinesKisan Desi Chicken Pvt. Ltd. solves these challenges through a fully supported micro-enterprise model.3. Our Solution – 100 Layer Bird Program for Rural WomenThe company provides a structured program designed specially for rural women:A. Starter Kit Provided:100 Desi Layer ChicksScientific cage/house model designStarter feed, vaccination schedule, medicinesFarmer training on management, feeding, disease detectionB. Ongoing Support:Monthly veterinary guidancePerformance monitoringInput supply (feed, supplements, medicines)C. Guaranteed Market Support:Company buy-back of eggs at fixed minimum priceDirect integration of farmers into KDC egg supply chainBranding & premium pricing through “KDC Desi Eggs”This creates stable, predictable income for women between ₹12,000–₹18,000 per month after 4–5 months of operation.4. Unique Value Proposition (UVP)Assured income model for rural womenHigh-demand desi eggs, premium market positioningEnd-to-end support from chick to egg saleZero marketing burden on the women participantsScalable micro-enterprise networkVillage-level employment generationStrong social impact + commercial viability5. Target MarketA. Consumer Market:Urban families preferring healthy desi eggsGyms, dieticians, bodybuildersHospitals, hostels, restaurantsRetail stores & supermarketsB. Women Entrepreneurs (Program Beneficiaries):Rural SHGsMarginal farmers’ familiesTribal area womenWomen seeking home-based income sources6. Revenue ModelKisan Desi Chicken Pvt. Ltd. earns revenue through:Sale of 100-bird starter unitsChicksFeedMedicine & supplementsCages/house setupCommission on egg distributionCompany buys eggs from womenProcesses, grades, packages, and sells as premium KDC Desi EggsSale of poultry-based allied productsManurePackaging boxesOrganic feedLong-term enterprise expansionFranchise dealersDistrict-level distributor network7. Production ModelEach woman produces approx 70–90 eggs/day after maturityEggs are collected through village-level coordinatorsTransported to the central grading & packing facilitySold under premium brand KDC Desi EggsConsistent quality ensured through training & vet support8. Operations FlowIdentifying rural women beneficiariesTraining and onboardingDelivery of 100 chicks + inputsDaily management & vet supportEgg collection systemGrading, packaging, brandingRetail & online distributionContinuous monitoring and scaling9. Social ImpactStable income for thousands of rural womenReduction of migrationBuilding of village-level micro enterprisesWomen become independent entrepreneursPromotion of local nutrition through desi eggs10. Scalability PotentialModel can expand to 100 villages / 10,000 women entrepreneursHigh demand of desi eggs ensures consistent marketReplicable structure across Maharashtra, MP, and other statesSuitable for SHG, CSR, government partnership11. Vision StatementTo build India’s largest rural women–led desi egg production network and create a powerful movement of economic empowerment across villages.12. Mission StatementTo support rural women with sustainable poultry micro-enterprises that offer long-term income, high-quality nutrition, and national-level branded egg supply.Aap chaho to:

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