KOKOS NATURAL

In their own words

Chirag Aggarwal & Anuja Jadhav, co-founders of Kokos Natural, quit our respective corporate jobs back in 2016, to pursue our passion. We share a unified vision to educate and spread awareness about a healthy lifestyle- and eating right is a major part of achieving the same. The process of making organic and natural coconut sugar is a lengthy, tiring and labour-intensive job. We noticed that these farmers put their heart and soul in making this beautiful sugar, but their network is very very limited. Our endeavour, as a team, is to help them widen their reach through the country, because they deserve to make their produce a part of every kitchen in India. When we visited Tamil Nadu in search of Raw Banana Flour, we came across a farm owned by a farmer family of 12 members. We saw their process and realised that these people worked round the clock to produce excellent quality of banana flour and at the same time, they ensured that the quality was kept consistent throughout. Having looked at this passion and dedication, we decided to join hands with them and work together and Kokos Natural was born. We’re into retailing and wholesaling 100% organic products such as Himalayan Pink Salt, Raw banana flour, Organic Coconut Sugar, Cassava Flour, Beetroot Powder & Supergreen Powder. These are carefully chosen products which cater to our niche audience (which is growing rapidly). We sell online on several ecommerce marketplaces including key players like Amazon & Big Basket. Our offline presence is spread across retail outlets and supermarkets in metro cities. We would want to increase our global reach going forward since we really wish to expand our products to the consumers outside India. The farmers of India are the most hard working and underappreciated and it only seems fair for their produce to reach as many people out there as possible. On the other hand, the awareness about healthier and pure substitutes of everyday food ingredients needs to spread wider. We intend on doing that too, taking our products to places one can only imagine. A lot of active consumers of some of our products are probably still buying the expensive global alternatives and we would like to change that going forward. We’re a self funded startup and within a year of opening business we had broken even and making a growth of 100% month on month. We were recognised by several newspapers, magazines, blogs and celebrities. We’ve been part of several food exhibitions, covered by popular food influencers like Pooja Dhingra and have been the Top Seller on Amazon in for the longest of time. We’ve started selling our products in the global markets through Amazon Global in parts of Europe and United States as well. We have been awarded the 'Best Startup of the Year in the Organic Sector' in 2018 by ASSOCHAM. Our Co-founder Anuja Jadhav has been awarded 'Emerging Woman Entrepreneur of the Year in Organic Sector' in 2019 by ASSOCHAM.

Written by the company on its public Startup India profile. Not verified by us.

Is this your company?

Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.

How we built this record Where the data comes from How you may reuse it