LE-SOFT FASHIONS PRIVATE LIMITED

In their own words

Le-Soft Fashions Private Limited is an Indian startup redefining women innerwear through innovation, inclusivity, and sustainability. Co-founded by Jagabandhu Debnath, a textile industry veteran with over 15 years of experience, and Abhirup Kumar Bhowmick, a young tech enthusiast and Computer Science student, our brand combines industry expertise with fresh, tech-driven ideas. We were born from a simple but powerful observation: most Indian women struggle with ill-fitting bras, skin irritation, limited choices, and environmentally harmful menstrual products. These issues not only affect comfort but also self-confidence and health. Additionally, 80% of women in India are dissatisfied with current innerwear options, and the market is largely dominated by bland designs and rigid sizing. At Le-Soft, we aim to solve these problems with smart, thoughtful solutions. Our Size Calculator ensures the perfect fit tailored to each body, while our ButterySoft fabric offers second-skin comfort. We provide reusable, rash-free period panties as a sustainable alternative to pads and bring fun to lingerie with bold, expressive designs. Through a D2C model, e-commerce platforms, and future retail expansion, we aim to empower women with better choices—both for their bodies and the planet.

Written by the company on its public Startup India profile. Not verified by us.