LOEV CREATIVE VENTURES PRIVATE LIMITED

In their own words

Loev Creative Ventures Private Limited as a "garment manufacturer." iss a "Cultural Lab." We have our own registered brand, "BOHOY"The name combines "Bohemian" (free-spirited/unconventional) and "Hoy" (Spanish for "Today"), the brand’s soul is about -The Freedom of the Present.We are the bridge between the relaxed, artistic roots of boho and the fast-paced, edgy utility of modern street culture.* *The Persona:* 18–28 year olds living in Tier 1 & 2 cities (Bhubaneswar, Mumbai, Bangalore, Delhi).* *The Vibe:* They are "Multi-hyphenates." A student who is also a DJ; a corporate employee who does graffiti; a gamer who loves high fashion.* *What they value:* *Authenticity over Hype.* They don't want to look like a walking billboard for a luxury brand; they want clothes that feel "lived-in" but look "curated."* *Pain Point:* They hate "stiff" fashion. They need clothes that transition from a morning coffee run to a late-night creative session without losing style. The Aesthetics: "Neo-Boho Grunge"We at Loev have a strong base in Varsity Jackets and Co-ords, Corporate T-Shirts, Uniforms, Hoodies and Jackets.The Mission"To empower the modern individual to inhabit the present with radical comfort and unapologetic style."Our mission emphasizes that *bohoy* isn't just a fit; it’s a state of mind. You provide the "uniform" for people who are redefining what it means to be a "professional" or a "creative" in India today.Core Messaging (The "Hook")"Bohoy: The Art of Now.""Designed to be lived in, not just worn."

Written by the company on its public Startup India profile. Not verified by us.