LULUPULU CLOSET PRIVATE LIMITED

In their own words

Lulupulu Closet Pvt Ltd is building India’s first hospital-focused newborn care system designed to standardize the critical first 72 hours after birth — the most sensitive and vulnerable period in a baby’s life. We provide a structured, hospital-approved newborn essential kit made from 100% organic cotton. Each kit is thoughtfully curated to promote hygiene, safe sleep, infection prevention, breastfeeding support, and early parent–baby bonding — aligned with medical best practices. Currently, most hospitals in India do not follow a standardized newborn kit system, leading to inconsistent hygiene practices and increased infection risks. Lulupulu Closet aims to bridge this gap by introducing a medically aligned, affordable, and eco-friendly newborn care solution that strengthens neonatal safety standards across the country. We operate through a dual distribution model — partnering with hospitals to implement standardized newborn care systems (B2B), while also offering premium organic newborn essentials directly to parents through our online platform (B2C), ensuring both institutional integration and wider accessibility. Beyond commercial operations, we are deeply committed to social responsibility. We allocate 1% of our total sales to support orphaned newborns and orphan care centers, reinforcing our commitment to inclusive and responsible growth. Our Mission: To make safe, affordable, and standardized newborn care accessible to every baby — not only in urban hospitals, but also in villages and small towns across India.

Written by the company on its public Startup India profile. Not verified by us.