MANICO HIMALAYAN FLAVOURS PRIVATE LIMITED

In their own words

"The Pickle Project" (Manico Himalayan Flavours Private LTD), here is a detailed business plan for the startup: Executive Summary Company Name: Manico Himalayan Flavours Private LTD, operating under the brand The Pickle Project. Location: Siliguri - Darjeeling, West Bengal. Mission: To build India's most trusted artisanal food brand by transforming regional ingredients like Dalle Khursani into nationally celebrated flavors, while empowering local farmers and women through sustainable food entrepreneurship. Core Message: Promoting India's hidden regional flavors and making Darjeeling's Dalle Khursani a household name across the country. Product Offerings The brand focuses on artisanal, preservative-free, and sun-dried handmade pickles and sauces. Current Products: Dalle Khursani (300g/450g), Garlic, Tamarind, Mango, Radish (Mooli Achar), and Mixed Vegetable/Spice pickles. Future Pipeline: Expanding into Dalle-based pastes, sauces, dips, and organic chilli powder (50g/100g). Market Strategy & Traction Current Sales Channels: Primarily selling through Amazon India (over 2,000 orders processed) and a recently launched Shopify store. Target Market Size: TAM (Total Addressable Market): ₹12,000+ Crore. SAM (Serviceable Addressable Market): ₹1,500–2,000 Crore. SOM (Serviceable Obtainable Market): ₹20–30 Crore. Future Expansion: Plans to enter regional supermarkets in West Bengal and the NorthEast, as well as institutional sales to QSR chains and HORECA. Marketing Focus: Influencer marketing (regional micro-influencers), chef collaborations, and national media outreach (e.g., Shark Tank India). Business & Social Impact Model Sourcing: Procures raw materials directly from hill farmers, ensuring fair trade and 25–35% higher income compared to traditional middlemen. Production: Local processing unit in Siliguri employing rural women from Self-Help Groups (SHGs) for cleaning, cutting, and packaging. Competitive Edge: Unique GI-tagged signature ingredient (Dalle Khursani).

Written by the company on its public Startup India profile. Not verified by us.