SHIVAANG NATURALS PRIVATE LIMITED

In their own words

Who We Are and Our Vision? : Our startup “Mera Family Farmer” is a visionary initiative by Indian actor Rajesh Kumar, that aims to provide fresh natural produce directly sourced from farmers across India to consumers across Indian cities. With a sustainable approach of rejecting chemicals for naturally grown vegetables, Mera Family Farmer provides toxic free food with different innovative subscription plans. It also provides employment and direct payout support to farmers thereby massively bridging the village-urban gap. Our aim is to build a sustainable, ecological ecosystem that cares for farmer’s financial well-being whilst ensuring consumers good health and environmental safety. What We Do? : We grow veggies and fruits naturally and also collaborate with farmers across India who practise natural farming based on SPNF (Subhash Palekar Natural Farming) and other natural techniques. Through our platform merafamilyfarmer.com, customers subscribe to one of our pre-configured fixed price weekly subscription plans based on their family size/requirements or have option to make their own basket. Based on chosen subscription plan, our farmers harvest veggies and fruits thrice a week and we deliver it to consumers the very next day (within 16 hrs of harvesting). Since we commit a fixed price, our farmers are assured of fixed income for their produce throughout the year (not affected by seasonal price drops). On the other hand, consumers get freshly harvested, naturally grown nutritious produce of their choice at their doorstep at fixed price throughout year. Our Strategy? : We not just source and distribute but we are working tirelessly across both ends of supply and demand chain i.e. encourage/train farmers to practice natural farming and educate consumers on benefits of eating healthier chemical free crop. Thereby encouraging more and more customers to switch to naturally grown fresh harvest which then provides farmers assured consumer base at much higher profit margin. With better profitability, farmer is able to sustain otherwise what is considered as more laborious and expensive way of farming. The very reason our farmers are forced to resort to harmful chemical fertilizers which over the years have affected soil fertility and produce quality. Where are we? : As on Feb, 2022, we have tied-up with “60” farmers across India growing fruits and veggies using natural farming technique over ~300 acres of fertile land. We currently have 160+ subscribers on our portal and supply total of about 8 tons of veggies and fruits to consumer’s door steps per month. While we are working through broadening our customer base and join hands with more and farmers across India, we are hoping to establish stronger supply and chain foundation that allows us to scale this initiative at pace. For easy access and better customer experience, we plan to introduce “Mera Family Farmer” mobile app for iOS and Android platforms. This requires significant financial and skill investment to scale this up to be able to meet our year on year growth targets and our vision thereby. What’s in it for all of us? : We at “Mera Family Farmer” have taken on a personal mission to balance the lovely ecosystem that we leave in by bringing in positive change at below levels: 1) Our Farmers: Because we “care” about our farmers! a. Increased farmer profitability margin . So, better financial well-being of our farmers. b. No risk due to market variations to farmers. We pay fixed price to farmers and absorb any negative variances if at all at our end. c. Increased growth for farmers. Produce quality and quantity increases year on year due to better soil fertility. 2) Our Consumers Health: Because we “care” about our customers and fellow Indians! a. Chemical free freshly harvested produce (delivered within 16 hrs of harvesting). b. Better tasting food. Due to absence of chemicals and better soil fertility food tastes much better than chemically grown ones. c. Door step delivery. Hassle free fresh produce delivered thrice a week (or as per requirement). d. Better health and increased immunity. 3) Our Soil and Environment: Because we “care” about our mother nature! a. Using chemical free fertilizers and pest control techniques helps “improve” and “maintain” soil fertility. b. Whole ecosystem is balanced and chemical free right from soil, food, insects, farm animals, human body and overall environment. This startup or what we call as a “movement” is our very personal mission where we have put in our blood and sweat to continue the trend of our ancestors who strongly believed in eating naturally grown crops using cow dung fertilizers and maintaining soil fertility. We strive to grow this initiative by supporting and collaborating with more and more farmers thereby bringing in a positive CHANGE!!

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