Merlin Brands Private Limited
Registered office as filed with the MCA.
Sectors as filed: Home Care
The website is as filed on the register. We have not checked that it resolves. Something wrong with this startup?
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Six things we look for on every startup: DPIIT recognition, a CIN, a website, a description, a logo and a funding signal. This startup has all six.
Location
Where this is
Street-level
Okhla Industrial Estate
Delhi
Street-level coordinate, derived from a registered address in Okhla Industrial Estate. We print the registered office as filed with the MCA, trimmed of contact details; it never appears in a report or an export, and a request from the company removes it within two working days.
This is the registered office on the company's own MCA filing, which is the address printed above. A registered office is frequently a founder's home, and it is not necessarily where the company works.
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Geocode confidence: high
See all Delhi startups on the map How we placed this startup
In context
What this startup amounts to
MERLIN BRANDS PRIVATE LIMITED is a Startup India startup placed at street level in Okhla Industrial Estate, one of 42,792 startups we hold in Delhi. 370 of those startups are filed under House-Hold Services, 1% of the district. The one funding signal on it is: Self-declared on the government form, unverified.
Every figure above is counted from the 2026-08 snapshot and is the same number the page it links to prints.
In their own words
Merlin Brands was started by two brothers Sumit and Siddharth Suneja in 2016 with a vision to make world class products easily available to customers in India. We established ourselves as the preferred reseller for some of the best international brands in the world including Skip Hop, Comotomo, Pearhead, 3Sprouts and launched our own brand Swiss Republic simultaneously. We became experts in distribution with the numerous and varied brands under our umbrella. But soon, we also came to understand the gaps in the market that these international brands failed to fill. Taking a deep look at the feedback of customers in India, we decided it was time to launch our own brands to actually give customers what they are looking for. We launched Rabitat in 2019 with a beautiful collection of baby and toddler products and launched our latest brand for insulated drinkware, Headway recently. Our customer’s wish is our command and we, at Merlin Brands strive to fulfill their needs with our amazing range of innovative products that are sustainable, affordable and top quality. We want our products to reach our customers easily which is why we have invested heavily in mass producing them and creating a strong distribution network. We champion the Vocal for Local campaign, creating world class premium quality right here in India with all the international certifications and standards in place. We’re now excited to take our homegrown Indian brands to the world and have already entered Australia, New Zealand and the UAE.
Written by the company on its public Startup India profile. Not verified by us.
The listing
What the startup says
- DPIIT recognition number
- DIPP133744
- CIN
- U36900DL2020PTC362740
- Incorporated (MCA)
- 2020
- Registered on Startup India
- 2023
- Self-declared stage
- Scaling
- Industry
- House-Hold Services
- House-Hold Services in Delhi
- 370 startups
- District
- Delhi
- State
- Delhi
- Registered pincode
- 110020
- MCA status
- Active
- Company class
- Private
- Registrar
- RoC-Delhi I
- Authorised capital
- ₹11,00,200
- Paid-up capital
- ₹1,99,369
Evidence
Funding signals
We hold evidence classes, not events. There is no amount and no date here because we do not have them, and a class says only where the company was named. 4,140 of the 42,792 startups in Delhi carry a signal of some class.
- Self-declared on the government form, unverified
Building a list? 42,792 Delhi startups are in Explore, with website and CIN columns, the first 25 free.
Nearby
More startups near here
Other startups the register places in Delhi, ranked by the evidence held on each, the same six things the dots near the top count.
Around it
The neighbourhood
We hold Okhla Industrial Estate as a line of text on this startup, not as an index, so we cannot tell you which other companies share it. The district is the finest ring we count.
All 42,792 registered startups in Delhi are analysed in a 51-page report. About the report
Is this your company?
Everything here comes from public government records. If something is wrong, the authoritative place to correct it is the Startup India portal itself, and we will pick the correction up on the next monthly snapshot. To flag an error on our side, use the report link or write to trust@indianstartupmap.com.
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