MINTREE COSMETICS PRIVATE LIMITED

In their own words

The Company started journey in April 2020 with a vision to innovate and elevate Indian beauty standards by fusing them with path-breaking international beauty trends. The Company manufactures quality body & skin care products. The Company have an in house robust R&D function and drive it consciously by investing a lot of our resources on it. The Company have brought together the goodness of nature and technology of science to create our products. The Company’s extracts are pure, methods are clean and intentions are clear – to make the beauty industry environmentally accountable. This steadfast philosophy makes most of Company’s formulations Vegan, Natural, Sulphate Free, Paraben Free, Silicone Free, Formaldehyde Free, Cruelty Free and hence, burden free. Aside from employing eco-friendly methods, Company also believe in fostering socially progressive ideologies. Company take pride in being women centric with 80% female workforce. The Company have strategically created two brands. i) Mintree stands for Mineral + Tree extracts, it is our premium brand for the affluent consumers and has select presence. ii) Vedic Valley is our authentic yet modern ayurvedic brand. The Company mission is to end up on the shelves of very 5th Indian Consumer by providing them with high- standard yet fairly priced ayurvedic experience. The Company also believe that a successful distribution network and reach is key to a successful path. The Company have been building own distribution network over the years & have developed a pan-India distribution for professional channels consisting of Salons & Spa network which covers about 5000 doors in 30 top cities of India. With the distribution company is able to reach 75% of the top urban agglomerations.

Written by the company on its public Startup India profile. Not verified by us.