Mometernity

In their own words

How it All Began Mometernity’s Founder Anisha Noel, wanted to study fashion in college but fate intervened and the NIFT entrance exam clashed with another exam and she ended up majoring in Sociology. After graduating, she worked for 7 years in the Travel Industry and this gave her the chance to visit many countries. During these trips, she experienced how thoughtful design can be used to create clothes that are not only beautifully stylish but also amazingly functional. When she was pregnant with her first child, Anisha found that the Indian maternity clothes were “frumpy & oversized” and did not do justice to her fashion sense. There were no size options and they couldn’t be used after the pregnancy. This awakened her desire to create fashionable maternity wear that would bring together her love for Indian fabrics, stylish designs and the need to provide utility during as well as after pregnancy. The lockdown acted like the trigger to convert her dreams into reality. She began from scratch by doing her research on the industry and enrolled in online courses. Then began the hunt for the best partners who would help to give life to her designs. And within 6 months, the Mometernity e-commerce shop went live and she was ready to embark on the journey of her lifetime. We believe in the credo that even though there will be different chapters in our life, we shouldn’t stop chasing our dreams. And since our clothes are an integral part of who we are, we shouldn’t need to change our dressing style when we become pregnant. And even though our needs are constantly changing, our clothes should take care of us by making us feel good and staying useful, not just during pregnancy but even beyond. Yes - that’s a lot to expect, but we at Mometernity are up to the challenge to give you all this and much much more. We are laser-focused on creations that give “Fashtility” - bringing Fashion & Utility together. This means that we obsess over the little things as much as the big ones - like Flutter sleeves for flattering your arms, elastic at the back of outfits to allow for size changes, comfortable fabrics and a whole host of other features that make dressing up during pregnancy fun. We also think that real value comes once we think “beyond the nine months”. Mometernity creations can be used once the baby is born, and are strategically designed to give nursing access as well as side pockets to keep your hands free for your precious bundle of joy. And lastly, we are conscious that we must leave a better world for our children by taking care of the environment. So we ensure that all our processes are sustainable and we work with our partners to provide solutions that are both eco-friendly as well as effective.

Written by the company on its public Startup India profile. Not verified by us.

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