Mulive LLP

In their own words

India has witnessed a series of migration trends among the youth, be it for the purpose of pursuing education or career opportunities. The concept of a hostel or a paying guest is nothing new in India, accompanied by the idea of sub-standard facilities, uncooked food, shabby washrooms, etc. Hence, the inception of more organised players. For MuLive, the idea was cemented at the sight of residents consuming their meal from a milk canister in a dingy unkept room in a paying guest exhibiting the sorry state of the industry. The ‘managed housing’ segment encompasses coliving firms, student housing firms, hostels, short stay hotels. Along with this, the good old paying guests and private apartments act as another category. Hence, MuLive competes with all these segments in the market. For its first and current venture, MuLive being West Delhi’s first coliving space rendered a first mover’s advantage and managed to create a buzz in this market of unorganised players. MuLive’s inception was based on two main pillars- hassle-free luxury and community experience, and this is exactly what differentiates MuLive. The firm aims to provide that feeling of being in a place like home with comfortable rooms, home cooked meals, efficient services along with a community to interact with. Basic services like such were found missing in the market and hence, MuLive stepped in to fill this gap in whatever little way it could. The promise and efficient delivery of these services has led to attraction and retention of residents for MuLive. Having been established during Coronavirus and achieving high occupancy rates in such testing times with no substantial marketing speaks for itself and for MuLive’s philosophy. Mulive is a more communal way of living, where costs and spaces are shared in such a way that residents experience an enhanced quality of life and a greater sense of community. It is part design and part financial, as shared spaces help drive down costs, but only if the economic model of each co-living can create a practical balance between expenses and revenue which is what we at Mulive aim and have achieved even during the times of the pandemic. Our business model consists of us taking over appropriate properties on lease/revenue sharing basis from property owners and modifying them to exhibit the MuLive experience.

Written by the company on its public Startup India profile. Not verified by us.

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