Nadhav Private Limited

In their own words

Preface Online food ordering space is one of the paragons in the internet led business space.Food tech is one of the fastest growing e-commerce segments or internet led businesses both in terms of reach & engagement. Funding in the food tech space has grown by 35 times in the last five years. Macro trends such as rising internet penetration, increasing ordering frequency, favorable consumer disposition, expanding reach in smaller tiers and expanding network of restaurants on Food Tech platforms pan India, continue to drive momentum in the industry. As a consequence, reach of food tech aggregators has grown six times from 2017 to 2019.Despite these developments, India’s food tech penetration lags behind its global counterparts, and there exists a significant potential to grow further Nadhav Private Limited is a private food tech company which is about to venture in Kerala. We hope this report sheds light on the large size of the prize to be captured in the online ordering food space and our ability to prosper in the market. EXECUTIVE SUMMARY This report is a detailed feasibility study on Nathoon, an online Food and Grocery Ordering and delivering application from Nadhav Private Limited. Getting food delivered right at your doorstep anytime anywhere is easier than ever. All you need to do is - place an order, and make payment via your smartphone, or pay on delivery. With increasing digital literacy and enhanced access to high-speed internet facilities, there is an increasing number of people using smartphones in India. This, coupled with rising working population and consumer expenditure capacity, represents one of the key factors catalyzing the growth of online food delivery market. In March 2020, when the pandemic resulted in complete lockdown, nobody knew that it would have such grave financial implications. One of the sectors that were badly hit was Food & Beverage, which led to the rise of a viable concept which helped masses enjoy restaurant-like food at home and made it less-stressful for foodpreneurs. The concept is called Cloud Kitchen and experts can foresee it as the future of the food industry. As per the projected financials and considering the risks associated with this project and mitigating factors thereof, it can be assured that the success factors far exceeds the risk accounted and the project will be a financially, technically and economically viable one.

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