Nutraahaar Foods Private Limited

In their own words

The concept of a Nutraahaar was born out of a desire to rebel against this idea. This attitude was inspired by the epiphany that, provided moderation and good judgement are used, there is no reason to feel "guilty" about enjoying sweets. This insight inspired the original development of Nutraahaars. Our company's founders were inspired to launch Nutraahaars by the wise counsel they received from their own grandparents, and they spent the ensuing two years researching, developing, and perfecting the product. Grandma had warned them not to give the chini wali any money because "Laddu with Gudh, not a single dikkat will be handed to the chini wali." And sure enough, they concluded that Healthy Laddu is surprisingly good, and has the potential to be a sweet that is useful to one's health, in contrast to other sugary sweets, which are damaging to one's health.

Written by the company on its public Startup India profile. Not verified by us.