NUTRIMATE WELLNESS PRIVATE LIMITED

In their own words

Nutrimate Wellness is a health-tech startup from Aurangabad, Maharashtra, building India's Health OS a complete nutrition, fitness, and wellness tracking platform designed specifically for Indian users and Indian food.The core insight: Indian users spend 3+ hours daily on WhatsApp but abandon dedicated health apps within 90 seconds. Nutrimate solves this by making WhatsApp itself the primary interface. A user sends "Poha breakfast" — the app instantly calculates protein, iron, calcium, and calories, and responds with a nutrition card. 8 seconds. No app switch.Our platform includes:→ WhatsApp Meal Logging: Log food in 8 seconds via WhatsApp. Patent filed.→ 1 Lakh+ Indian Food Database: Validated against IFCT 2017. Regional foods, packaged brands, seasonal produce — the most comprehensive Indian food database in any health app.→ Health Score (0–100): Daily score across Nutrition, Activity, Hydration, and Consistency. Makes nutrition visible as a single number — not a wall of data.→ Iron Alert: If iron drops below 50% of daily target, the user gets a WhatsApp alert with a specific Indian food suggestion. Not a generic tip. A specific meal.→ Caregiver Connection: A family member connects to another user's profile and tracks their nutrition in real time. Built for India's family-first health culture. Patent filed.→ FitVia (B2B): White-label gym management platform with member health tracking, trainer coaching dashboard, QR check-in, AI-enabled access control, and gamification leaderboards.→ TinyTums (in development): Baby and toddler nutrition tracking with Gynaec Visit Report PDF — a complete nutritional record mothers carry to every doctor appointment.Traction: Android app live. iOS approved by Apple. 10,400+ Instagram followers. 3 million+ views in 90 days (zero paid). ChatGPT sending 184 organic sessions/month. Patent filed. Microsoft for Startups backed. Zoho for Startups grant.India has 67% female anaemia rate and 40% child stunting — yet no nutrition app is built for Indian food, Indian habits, or Indian family dynamics. Existing apps use Western food databases, require dedicated app usage, and ignore how Indian households actually make food decisions — as a family, not as individuals.The result: Indians who need nutrition guidance the most have no tool that works for them.Nutrimate solves this by meeting users where they already are — on WhatsApp — with an Indian food database that is actually accurate, and a family-first health tracking system that reflects how India thinks about health.Three patented submitted innovations form the core of Nutrimate:1. WhatsApp Meal Logging: India's first health platform to use WhatsApp as the primary food logging interface. A user sends "Poha breakfast" — the app instantly identifies the food, calculates protein, iron, calcium, and calories, and responds with a nutrition card in 8 seconds. Zero behaviour change required. Users log food where they already are. Patent filed.2. Caregiver Connection: India's first platform allowing family members to track each other's nutrition in real time. A wife monitors her husband's protein intake. A daughter tracks her mother's iron levels. A caregiver watches a senior family member's hydration. All from one app, with WhatsApp alerts when targets are missed. Built for India's joint family and interdependent health culture. Patent filed.3. Health Score Algorithm (0–100): Translates complex micronutrient data — iron, calcium, protein, DHA, Vitamin D, hydration, activity — into a single daily score. When iron drops below 50% of the daily target, the app sends a WhatsApp alert with a specific Indian food suggestion — ragi porridge, palak khichdi, til ladoo — based on what the user has already eaten that day. Not a generic tip. A personalised, actionable recommendation.Together these three innovations create India's first Health OS a complete nutrition and fitness platform that works for the 500 million Indians who are underserved by every existing health app on the market.

Written by the company on its public Startup India profile. Not verified by us.