OURINITIATIVE MEDIA PRIVATE LIMITED

In their own words

Scalability: Our on-cloud software-as-a-service (SaaS) offering is at the core of our scalable business model. It allows very small to very large business subscribers on the Out-of-Home media industry to benefit from the various IT tools that would significantly improve their ease of doing business with each other. In the self-service model of SaaS, they just visit our portal – www.etcetc.xyz –identify themselves as a buyer or seller, fill KYC information and, after a quick verification, begin using services. The same applies for users of our Mobile App available on Google App Store. Employment Generation: Given the innovative platform being introduced to the OOH industry, covering retail and media sectors, rapid adoption of our platform by various stakeholders in India and overseas, will not only create skilled back-office jobs such as multi-lingual subscriber help-desks, network management, system maintenance, software development, etc., but also create a cadre of Certified OOH Media Professionals across our country. Wealth Creation: With the adoption of our platform, we envisage increasing specialization among industry stakeholders, who would command premium rates resulting from improved service quality. Further, small media owners like 15 million kirana storeowners, will be able to generate additional revenues from advertising which they had hitherto bartered away. In addition, the Mobile App will allow under-employed youth, housewives, and senior citizens supplement house-hold incomes by part-timing as audit service providers. We also want to mention that, in some way, local governments would also benefit in improved fee/tax collection due to increased compliance.

Written by the company on its public Startup India profile. Not verified by us.