OUTLIER FOODS PRIVATE LIMITED

In their own words

Our company's vision is to own Better for You Indulgence globally for the millennial with continuous product innovation around Chocolate products catering to the desserts, snacking and gifting need spaces. With our first launch- Decadenz Spoonable Chocolate Fudge jars, we are in the first few miles of our journey to build a Challenger chocolate brand in India with a fresh new category. We have been pioneering Chocolate v2.0 by making chocolate products exciting again for the millennial customer segments with our signature range. An evolved dark chocolate product, cool new spoonable jar consumption format, Better for You product attributes and a focused millennial brand positioning with #SINISIN has helped us achieve adoption and routinization among a loyal customer base in Delhi NCR. In addition to the adoption and routinization hooks inherent to our product, we have been pioneering a unique high speed and agile micromarket-first digital distribution model to enhance the 24*7*365 serviceability quotient of our brand via apps like Zomato, Swiggy, etc. With a validated plug-n-play partner operated dark warehouse model, we aim to exponentially scale up brand presence across all relevant micromarkets across the length and breadth of India (and beyond), while unlocking value from underutilized space and staff capacity at cloud kitchens/ warehouse partner locations. With this, we want Decadenz to win millennials bottom-up by presence across every micromarket on all hyperlocal food and E-commerce platforms with On-the-fingertips Instant gratification. This will help us build the perfect Trojan horse for future product, brand launches, and give us an edge over legacy chocolate brand on consumer insight and New Product development.

Written by the company on its public Startup India profile. Not verified by us.