PAISCALER TECHNOLOGIES PRIVATE LIMITED

In their own words

Paiscaler technologies is building an AI-powered engine built in Bharat, for Bharat — designed to help India’s micro, small, and medium enterprises (MSMEs) overcome their biggest growth challenges in marketing, sales, and operations. Despite contributing nearly 30% to India’s GDP, Indian MSMEs lag far behind global peers in productivity and AI adoption. This startup aims to close that gap by democratizing access to AI tools specifically tailored for the MSME ecosystem. The engine offers intelligent AI agents focused on revenue growth — including influencer discovery, lead generation, customer churn prediction, competitive intelligence, and marketing content creation. Unlike generic enterprise AI tools, this engine is MSME-native, affordable, and built with a “direct revenue impact” approach. By integrating AI into everyday business operations, it helps MSMEs enhance sales, improve decision making, and boost employment. The solution aligns closely with India’s Digital India, Atmanirbhar Bharat, and IndiaAI Mission, supporting national goals of inclusive technological transformation. Cofounded by Dr. Preeti Lodha (IIT Delhi, Ph.D. Cornell USA) and Pankaj Narula (IIT Kharagpur); the startup leverages expertise in AI and product innovation to empower small businesses and strengthen India’s digital economy.

Written by the company on its public Startup India profile. Not verified by us.