PLAYCKC INTERACTIVE PRIVATE LIMITED

In their own words

While online fantasy sports (OFS) stoke the fan’s passion and fulfill their desire to select a team, there are gaps (offline behavioral traits) that OFS cannot fill: (a) Passive game - All the gamer action happens before the actual match. (b) Not for casual gamers - No chance of winning prize money unless entering a paid contest. (c) Intimidating format - Selection of teams doesn’t come naturally for technologically non-savvy sports fans who are more accustomed to simple gameplays like predicting and engaging while a match is live. By simulating the offline behavior of sports fans and offering an engaging, immersive gaming experience that involve fans across the spectrum. We have created and continue to develop an experience that: (a) offers games beyond team selection, (b) gamifies the offline intuitive behaviour, (c) offers continued live engagement, (d) lets gamers play for free and still win, (e) helps gamers accumulate match winnings and offers anytime redemption. Intelligent question engine: Our ever-evolving, intelligent question engine that generates live prediction situations based on match data (hence enables immersive, live gameplay) • Focus on live interaction: We have launched our prediction game and will soon launch a live fantasy game (OFS) that will be vastly different from the passive gameplay experience that other OFS companies provide. The focus of both these games is to provide intuitive gaming engagement while the match is live. • Points & rewards system: A points system that awards even low engagement gamers & a rewards system that allows accumulation of winnings across matches. While we are currently not generating revenue, we plan to soon start monetizing using the following methods: • Contest Sponsorships (Prediction game): Contests are run for important cricket matches. We plan to have other third-party brands sponsor prize money for contests in important tournaments (IPL), and we will charge a fee to these brands • Commissions (Fantasy game): Gamers enter paid contests by paying entry fee. We take a commission of 10-15% of the consolidated entry fee pool (same model as other OFS companies) • Digital Advertising: Charge a fee (CPC, CPM basis) to third-party brands for placing text/image/video ads on our platform

Written by the company on its public Startup India profile. Not verified by us.