PRETTY & COSMETICS PRIVATE LIMITED

In their own words

Pretty&Co is a beauty and skincare brand which was started in September 2020, within a short period of time it sky rocketed to 600 times more than what it had initially begun from. What started with an initial investment of 8000 rupees grew to generate a revenue of a little over 50 lakhs amidst a pandemic. Pretty&Co is an e-commerce brand with 6 serums and 2 masks (8 products). Today, pretty&Co is one of the leading beauty and skin care brands on Instagram. It has been endorsed and embraced by various celebrities and top beauty influencers. With a team of 4 it has grown to a successful business in a lucrative market. We have sold our products to over 6000 customers and have an organic social media following of 31 thousand followers. Most of our products especially our lip plumper and Botox in a bottle serum are products which do not exist in the Indian market. These two have been our strongest selling serums. We recently launched our face gels and are proud to say that nothing is this sort has ever been launched in the Indian beauty industry. We wish to create an urban & stylish but affordable brand which caters to the average Indian woman. Our brand vision is to build a a classy brand which caters to everyone. We sell our products within the price range of 450-650 rupees. At pretty&co we are selling the idea that beauty is skin deep and we continue to give a FOMO feeling to our audience. I aim to make pretty&co a brand that is super popular on social media & endorsed by their favourite influencers to the extent that the consumer is compelled to buy it simply out of the fear of missing out. Our products are organic and crafted carefully therefore most of our customers often come back for a second order, we aim to generate customer loyalty since we believe a brand can’t be built without that. We handle all our customers with a lot of attention. We have a customer service section dedicated to look after the orders . We also have a network of 500 beauty influencers & a personal relationship with all of them. We are open to taking the brand to the next level by introducing new products and expanding our reach.

Written by the company on its public Startup India profile. Not verified by us.

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