PRYSMIQ INDIA LLP

In their own words

Prysm introduces a new product category: assessing short-form videos, scoring them on multiple parameters, and providing creators with a step-by-step guide on how to implement the changes before posting online. The platform includes 10 original semantic performance parameters (Hook Strength, Retention and Pacing, Visual Quality, Audio and Music, Replay Value, Trend Alignment, Shareability, Save Potential, On-Screen Text, and Call to Action). All parameters have been selected through rigorous research across official platform blogs and founder statements, and have been assigned weightage according to their demonstrated importance in driving video virality. We also provide suitable captions, hashtags, and audio suggestions tailored to the genre of the content. The platform features ARIA — an AI-powered conversational assistant embedded within every analysis. After receiving their diagnostic report, creators can ask ARIA follow-up questions about their specific video in natural language: why a particular score was given, how to restructure the hook, what type of audio would suit the content better, or how to adapt the video for a different niche. ARIA retains full context of the analysis and responds with personalised, actionable guidance — replacing the need for a human coach or consultant. Each user also receives a personalised performance dashboard that tracks their score history across all uploaded videos, surfaces their top strengths and recurring weaknesses, and visualises improvement trends over time. The dashboard identifies which parameters have improved, which need continued attention, and provides a prioritised action list — making Prysm a long-term growth tool, not a one-time diagnostic. The competitor analysis feature allows creators to paste the URL of any existing short-form video on Instagram and receive a clear breakdown of what worked for that creator — and how to implement a similar formula for their own content.

Written by the company on its public Startup India profile. Not verified by us.