PUKHRAJ KUNDANMAL SHAH PRIVATE LIMITED

In their own words

Primary Introduction: Our Company is a precious metals enterprises engaged in ethical sourcing, refining, manufacturing and retail trading of gold, silver, bullion and handcrafted jewellery. With deep domain knowledge and strong customer relationships, the Company is building a transparent and technology-enabled jewellery ecosystem by connecting suppliers, artisans, retailers and customers through an integrated value chain. a) Startup Objective & Business Model - The Company aims to modernise the traditional gold and silver sector by adopting transparent procurement practices, digital inventory management, data-driven pricing and an online-to-offline selling model. Our business model integrates Ethical sourcing of metals and bullion, In-house refining and value addition, Jewellery design, manufacturing and hallmarking, Direct customer access and B2B supply to jewellers and retailers This model ensures better control over cost, quality and delivery timelines. b) Innovation & Differentiation - While jewellery is a legacy business, our Company brings innovation in Technology-enabled supply chain and pricing transparency, Digitisation of inventory, order booking, invoicing and artisan management, Uniquely designed handcrafted collections created through CAD/CAM-assisted design support, Exploration of digital commerce channels and personalised jewellery advisory. The business creates differentiation through quality certification, assured purity and transparent pricing—addressing significant gaps in the unorganised bullion/jewellery trade. c) Scalability & Expansion Plans: The model is highly scalable due to a pan-India market for bullion and jewellery, Potential franchise/authorized seller model through online and offline model. d) Employment & Wealth Creation: The business supports employment generation by engaging Skilled artisans, Designers and CAD/CAM professionals, Sales, logistics and supply-chain teams, Digital and back-office support staff.

Written by the company on its public Startup India profile. Not verified by us.