ROOIRANG COLLECTIVES PRIVATE LIMITED

In their own words

Rooi Rang is a design-led apparel startup focused on promoting India’s handloom and handcrafted textile traditions through contemporary, wearable clothing. The brand curates sarees, suit sets, and jewellery products that combine traditional craftsmanship with modern aesthetics and comfort. The startup addresses the limited market access and inconsistent demand faced by artisan communities by creating a curated platform that connects skilled artisans with today’s consumers. Rooi Rang emphasizes natural fabrics, handcrafted techniques such as hand block printing, hand embroidery and natural dyeing, and ensures quality and usability for everyday wear. With a strong focus on customer experience, the brand operates through both physical retail and direct customer engagement channels, offering personalized styling and product storytelling. The founder brings over 12 years of experience in sales, marketing, and strategy, enabling a structured approach to brand building and growth. Rooi Rang aims to scale sustainably while contributing to the preservation and promotion of India’s rich textile heritage.

Written by the company on its public Startup India profile. Not verified by us.