Saanvi Clothing Private Limited

In their own words

Main object of Company: To carry on the business of manufacturers, producers, processors, exporters, buyers, agents, sellers of and dealers in yarn, cloths, fabrics, Innerwears, loungewear, sportswear, socks, and textiles as are or may be prepared or processed from cotton, synthetic fabrics, woollen, woollen waste, nylon, polyester, acrylics, rayon, silk, artificial silk, linen, wool, jute and of readymade garments, or any other synthetic, artificial and natural fibres, including fibre glass, into materials like cloth, tapes, ropes, yarns, cords, threads, twines and such other allied articles as may be conveniently produced or manufactured. SAANVI CLOTHING PRIVATE LIMITED Brief Introduction Saanvi Industries (SI), a proprietary concern of Jinal Dhiren Rathore (JDR), had commenced its business of manufacturing women’s intimate wear at Bengaluru, in 2016-17. We have our office at Bandra Kurla Complex, Bandra (E), Mumbai 1) The factory building at Bengaluru is co-owned by JDR along with her father-in-law Khubilal Gulabchand Rathore (KGR) 2) The office at BKC is co-owned by KGR and JDR’s spouse Dhiren K Rathore (DKR) 3) SI commenced commercial sales in October 2016. IN FY 2016-17, SI had net turnover of INR 2.68 crores. In FY 2017-18, SI had net turnover of INR 7.81 crores (Gross 9.69 crores) and in 2018-19 (unaudited), the net turnover is 8 crores (Gross 9.50 crores). 4) SI has around 82 distributors PAN India and its flagship brand, ‘ENVIE’ is present from Srinagar to Cochin and from Tripura to Jaipur. 5) In women’s intimate wear, we are presently manufacturing Bra’s, Panties, Shorts, Capri’s, Leggings, and Camisoles’. Considering the nature of their business, viz the sizes and colours involved, presently we have more than 4800 SKU’s (product units) 6) SI launched a low-cost brand, ‘ENERVE’ in December 2018 and is looking to tap market places such as Brand Factory, DMART etc 7) Come 2019 and SI launched ‘MISTERIO’, a brand for modern trade and has already registered with Reliance JIO B2B in May 2019. Once the base stock of Misterio is in house, SI shall go live with MIsterio on Reliance JIO B2B 8) SI has decided to go all out with its B2B sales push in FY20 (a) Firstly, it in advanced talks with Zudio (TATA) for manufacturing their products on FOB basis. Tata Zudio has completed our factory audit (with some basic observations) and has in principle agreed to give an allocation of 18000 pieces per month to begin with. Presently, vendor Registration Formalities (VRF) is underway. They have also asked us to earmark 36000 pieces going forward. At 18000 pieces also TATA will give us a monthly revenue of INR 22.50 lacs which may go upto INR 30-35 lacs going forward (b) SI has got a confirmed order of INR 12 lacs from ‘Leila’, a French major (c) SI is in advances talks for its various product categories with Triburg, a leading export house in India for export of its various products (d) Ajio.com, Reliance Industries’ answer to Amazon has already sent its draft agreement for execution to SI. It shall be executed early next week. We expect monthly sales of atleast INR 5 lacs per month from Ajio.com (e) SI has also registered as a preferred vendor with KITEX Limited and a obtained a confirmed order of INR 10 lacs to begin with for the first month. They have huge plans but even on a conservative basis our monthly revenue from Kitex would be atleast INR 10 lacs per month (f) SI’s order for undertaking a job work of a ‘Walmart’ order for for Arvind Limited is on the final leg. With machines in house, the final quality approvals are underway. To begin with it is a 25000 pieces per month mens trunks order to be scaled to 40000 pieces from August 2019. This shall be another fixed monthly revenue of INR 5 lacs/month (g) Besides this SI registration with Myntra is also in process. We shall manufacture various products for Myntra’s private label and also promote SI brands on its portal (h) There are some other B2B proposals also in process but yet in the nascent stages and hence not been listed here. 9) SI has scaled up their infrastructure from 15000 built-up area to 32000 square feet in 2018-19. 10) On March 13, 2019, SI has been converted to Saanvi Clothing Private Limited (SCPL), which commenced its business from April 1, 2019 11) SCPL has 2 Directors, Jinal Dhiren Rathore and Dhiren K Rathore. Ownership of this company is within the family 12) Though our sales have remained flattish, we have been able to maintain their market share in the fastest growing market where players / companies which have been mismanaged such as Pink Rose, Pretty Secrets, Fruit & Loom, Strawberry etc have lost market share. 13) SCPL is projecting INR 20 crores this year with an incremental growth of INR 5/6 crores in Envie their flagship brand and INR 6/8 crores in Misterio. 14) The response which our low cost brand Enerve has got has been better than anticipated 15

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