SHRI DHAGA LLP

In their own words

The objective of this initiative is to procure and promote exquisite and exclusive handloom sarees of Odisha, showcasing the rich cultural heritage and timeless craftsmanship of the State before a wider public audience. Odisha is renowned for its unique weaving traditions, intricate designs, vibrant colours, and indigenous textile art forms created by highly skilled local artisans and weavers. Through this endeavour, the aim is to create greater awareness and appreciation for authentic Odishan handloom sarees while preserving and revitalising traditional weaving practices that have been passed down through generations. The initiative seeks to provide a sustainable platform for local artisans by connecting their craftsmanship directly with consumers who value originality, heritage, and handmade excellence. By bringing these exceptional handloom creations into the public domain through exhibitions, marketing, retail outreach, and promotional activities, the initiative intends to encourage the growth of the local handloom sector, generate livelihood opportunities for weavers, and strengthen the economic and social welfare of artisan communities across Odisha. This effort is not merely commercial in nature, but also cultural and social, aiming to preserve the artistic identity of Odisha and ensure that the talent and dedication of local artisans receive the recognition, encouragement, and support they truly deserve.

Written by the company on its public Startup India profile. Not verified by us.