SINCE99 APPAREL PRIVATE LIMITED

In their own words

People change as the world changes. And brands are no exception. Since 99 has been started with the sole objective of enabling women in dressing fashionably while maintaining a level of comfort. We understand the foundations of fashion as feeling comfortable and confident in what you wear. And so, tailoring pieces to fit just right and striking that perfect balance between comfort and style echo the brand’s ‘stitch to connect’ philosophy. However, in the present set up, manufacturers were not able to participate in making brands, were crushed in payment cycles. So we will create brands with Manufacturers on our board. Fashion has inventory and MOQ issue, we will solve dead stock issue with this model. Less Wastage better for the world. We strive for Manufacturing to Delivery in under 7 days where every Manufacturer can see what they are selling. Our philosophy revolves around reinventing staples as fashionable moments while maintaining the comfort of that favourite pair of jeans. At Since99, we are building a full-stack solution in the fashion industry where manufacturers across different product lines can directly participate in brand creation through a combination of factory digitization, inputs on product design and feedback data of products from consumers on the shop floor. The market is screaming for a women's first, denim focused, youth brand, that can scale pan India, across distribution.

Written by the company on its public Startup India profile. Not verified by us.