Sloliv Lifestyle Private Limited

In their own words

Mitti is a lifestyle collective, inspired by the rhythms of the earth. It’s time to rekindle that bond and get back in tune with nature’s harmony. Our Mantra is - Break up with the buy-use-throw cycle and become familiar with the life style essentials. Mitti is born out of an earthly desire to propel a shift in the consumerist mindset we find ourselves engulfed in, We conceptualized Mitti with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and in-vogue fashion. Hence we consciously decided to use all things natural and organic to the extent possible. Organic cotton, khadi, linen, natural dye, azo free dye, reclaimed wood and clay for instance. At Mitti, we have given the utmost attention towards sourcing. We only use natural fibre, fabric and dye which have been developed using sustainable practices in an eco-friendly approach. From 22.5% of insecticide being used for Cotton production to the harmful chemicals used for dying to the heavy water consumption of 20,000 lts for 1 kg of cotton, the entire process of manufacturing textiles is highly detrimental to our ecological balance. Mitti is our modest attempt at restoring balance to the process of consuming textiles and hence we have ensured most of our textile sourcing is GOTS ( Global Organic Textile Standard ) certified and the dyes are either natural or azo free. Design Philosophy : The ideals of simplicity being the ultimate sophistication along with the Japanese concept of ‘Wabi – Sabi’ which translates to embracing imperfection and transience of aesthetics fused with some modern day sensibility, form the underlying philosophy of our design. Season , trends , fads , vogue , rage and likes are happily missing in our behaviour.

Written by the company on its public Startup India profile. Not verified by us.