SPOCTO SOLUTIONS LLP

In their own words

Helping In underbanked to Come to Mainstream Financial System - spocto SPCS is an alternate Credit Assessment Mechanism to evaluate the "Willingness to pay" of individuals based on their digital and social media behaviour.Global Solutions may not be straight fit here as the psychometric assessments involve local culture and social dynamics that spocto over 2 years has successfully tested and implemented.Spocto : Executive Summary Who are we - A Big Data Analytics Company focused on ‘Individual Persona Data driven Insights’ on mass scale to significantly enhance effectiveness of business and marketing actions. We provide unique tailored solutions to each client as compared to others offering a standard package. What makes us unique -Our proprietary algorithms apply machine learning to multiple digital touch-points of 200+ million individual persona sourced from 47+ data sources, and continually curate them to keep it "live". Thereon, we use trademarked predictive artificial intelligence to draw insights and provide specific recommendations. These unique capabilities allow us to enrich persona data from public domain with not only demographic, but also behavioural & psychographic information on a hyper-personalized scale. Where can we help - Access to enrichment of individual persona information. Most CRM / similar packages only utilize the data which has been collected by the client. Due to our database, we can add anywhere between 200-400 data points for an individual with additional demographic, behavioural and psychographic information. - Individual Persona led segmentation. We can cluster and create homogeneous persona segments "bottoms up" using not just customer data, but also the enriched demographic, behavioural and psychographic information which we have added to the client's database.- Digital audience. We can create look-alikes of the segmentation and identify additional potential persona for our clients. This enables increased consumer acquisition from a marketing application standpoint. - Media actionable information : We can provide information which you may not have eg email, Facebook id, apart from phone numbers. Media consumption habits to execute at the right time of the week / day eg Facebook video commercials at a particular day of the week and time of day when that specific viewer is reachable.- Increase basket size : Leverage additional information to create customized incentives based on their interests and lifestyle, or other data. eg in BFSI to convert client's Mutual Fund customers to SIP / STP to drive increase basket size from existing clients.

Written by the company on its public Startup India profile. Not verified by us.