Stagecrafts Private Limited

In their own words

Stagecraft Private Limited is a production house which is bringing to India a vital technology driven aggregator cum backend platform for Post Productions of all kinds of AV and digital content . The technology would be application based and would be operated through portal as well. The platform has the potential to create jobs in lacs and improve ease of doing business of post production for all the stake holders in game of AV content creation . This platform will also usher in transparency in financial transactions in a field of work which sees lots of cash transactions, otherwise, and boost revenue for the Government as well. Presently , a huge gap that exits between the production needs of independent content creators , artists and small producers on one side and business or work needs of small post production studios or skilled technicians on the other side. Stagecraft aims to bring the two together .Post production work accounts for an average 30-50 % of the total cost of production . So the stakes are high . In modern times , whatever we may record or shoot , it’s the post production that makes or breaks the product and content . The stakes are high . There are millions of individual creative artists in India and many more across the world doing some kind of AV Production of their own on limited scales. Once they finish their basic shooting or recording , they have to depend on the studios or established post production experts to get their task completed. Its an extremely tedious and draining activity .While the system and practice is universal ,the process has certain drawbacks like erratic time schedules of studios as well as timely availability of skilled resources of choice or competence . It also pinches heavily on most of the creative artists working on shoe string budgets . Even if some hardworking independent artists or content producers have installed some post production videos or audios software , rapidly changing technologies , hardware , resolutions and plugins make the existing software redundant or obsolete very quickly . Cash strapped artist , either has to pay for a costly upgrade or pay for transition to new software all together. This makes post production a costly affair . A good number of Artists give up on their passion sooner or later due to these reasons. There is , hence , a critical need for empowerment of these millions of individual content producers and artists , so that they get the best back end post production support at the rates that are affordable and of quality that is compared to the best . Content producers are unable to reach , locate and connect with the skilled post production technicians which fit into their time and budgetary limitations. Last 20 years of India has seen an incredible expansion of production of digital content . Editing , sound designing , gaming , animation , post production, explosion of social media and digital content creation have together created millions of young technicians who are skilled in their crafts .These millions of individual Editors, Sound Designers and Engineers , Graphic Artists , Animators and other post production skilled technicians are working out of homes and small studios looking for creative assignments. Their work hours are erratic and incomes uncertain. They constantly depend on network of friends and references to stay in the business and demand . There is , hence , a critical need for empowerment of these millions of individual technicians and studios , who need the content to come to them for post production work. Like Artists on the other side , on their own , these technicians are also unable to reach , locate and connect with the content producers which fit into their time and budgetary expectations. A good number of technicians hang their boots early for want of steady and good business and assignments. Stagecraft will make these crippling obstacles of Artists and Technicians a thing of past . On one side , it will ensure a constant back end support for all such Artists/ Content producers looking for good post production support at reasonable rates cum quality and on other side bring business and assignments to technicians from the Artists/ Content producers. Stagecraft , will provide this much needed back end solutions to these Artists and skilled technicians and fill in the vital gap in the field empowerment of Content producers and Technicians and enhance value creation for their efforts. In India’s ,M & E sector would be of Rs 4.2 lac crore in 2026, the size of Music industry is expected to be Rs 26000 crore , OTT 21000 crore , TV Advertising 43000 crore , gaming 35000 crore and films 18000 crore and internet advertising 28000 crore . Post production work in India alone would be running into few thousands of crores.Stagecraft aims to have to revenue of Rs 10 cr in year FY23-24 , Rs 35 crore in FY 24-25, Rs 60 cr FY 25-26, Rs 80 cr in FY26-27 & Rs 100 cr in FY27-28.

Written by the company on its public Startup India profile. Not verified by us.

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