STARWHISPER PRIVATE LIMITED

In their own words

VVID, established under Starwhisper Pvt. Ltd., is India’s first artisan-driven luxury footwear house with a mission to redefine the global perception of “Made in India.” We specialize in creating limited-edition handcrafted sneakers that merge traditional artisanal skills such as hand-embroidery, croco-texture finishing, and leather craftsmanship with modern street-luxury design aesthetics. Unlike mass-market luxury brands that focus on scale, VVID emphasizes exclusivity, cultural depth, and sustainability. Each collection is launched in small-batch drops, turning footwear into a collectible piece of art and identity rather than just a fashion accessory. At the heart of our innovation lies the Circular Revenue Model, where customers are incentivized to return worn or damaged sneakers. These are repurposed into new limited-edition drops, creating a closed loop of sustainability, customer loyalty, and additional revenue streams. This approach not only reduces waste but also reinforces the exclusivity of every pair. VVID is more than a footwear brand—it is a movement to celebrate Indian craftsmanship on the global stage. By combining artisanship with innovation, we create high-value jobs for Indian artisans, designers, and manufacturing hubs, contributing directly to India’s employment generation and export ecosystem. Our scalable roadmap moves from sneakers into luxury categories like boots, loafers, and bespoke collaborations, expanding into global retail hubs such as Dubai, Milan, and New York. With a clear vision of becoming a billion-dollar luxury house from India, VVID is set to create wealth, cultural pride, and sustainable growth for the nation.

Written by the company on its public Startup India profile. Not verified by us.