SWAMY'S IDLI TIFFIN LLP

In their own words

Service Innovation We have clearly identified the pain point of a working house wife where she wants to give a healthy breakfast to her family but her choices are very limited and moreover it is more of processed food which is not healthy (Sandwhiches,Jams,Butter,processed cornflakes which are not wholesome). Here we come in to picture where our Restaurant is open for service from morning 7 am and in 3 km radius we deliver within 15-20 minutes which is a big boon for the working house wife. Many school children’s while boarding school bus come to our restaurant along with their mother to take IDLI in their school tiffin which is our biggest validation and trust builder. Because of this we are getting consistent repeat customers along with very good word of mouth awareness. This is clearly a service which is very unique and consumers are lapping it up. Process innovation Unlike other chain restaurants who have central kitchen we are operating our restaurant business in an hub n spoke model; the advantage of which is being closer to the consumer due to which the food is fresh with less travel time. All this has led to frugality in our operations and this shows in the unit economics which is breaking even. We have broken down the food preparation in to small bits of processes which even an untrained person can prepare without compromising on the quality and taste. Due to process simplification business has huge potential in scaling up

Written by the company on its public Startup India profile. Not verified by us.