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THRIVE BEAUTY PRIVATE LIMITED

Mumbai, Maharashtra

DPIIT recognised District Retail

In their own words

Allyv is a personal care brand providing effective, multifunctional and sensorial products for young Indians. Each of our products is formulated to suit Indian skin and weather and aims to make personal care more multifunctional and high-performance again. We have created India’s first texture transformative facewash, an innovation that is one-of-its-kind - recognised by Nykaa and Estee Lauder in 2025. All our formulations are made thoughtfully to make personal care an experiential journey for every user. Our products are formulated and tested in the best of R&D labs and testing centres in India. The brand sells largely through its website as well as marketplaces. Its target audience includes primarily young women in their 20s and the products are priced between INR 500-750. Allyv is founded by Surabhi Sundarka, a CA, CS, and MBA, who previously worked as a Venture Capitalist at Amazon, bringing a sharp understanding of scaling consumer brands. She combines analytical thinking with a deep focus on product experience and her aim is to revolutionize personal care category in India.

Written by the company on its public Startup India profile. Not verified by us.

What the record says

DPIIT recognition number
DIPP257535
CIN
U47722MH2025PTC439856
Registered on Startup India
2026
Self-declared stage
EarlyTraction

allyv.in/

Where this is

District

Mumbai

Maharashtra

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Geocode confidence: medium

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What we do not know

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