TRUE AGROROOTS PRIVATE LIMITED

In their own words

We at True Agro Roots believe that the world needs to be a healthier place. We are here to promote this by way of integration into our daily lifestyle. We also ensure that our local farmers are made inclusive in our ecosystem by procuring and sourcing from farms which are run on sustainable methods ensuring environmental as well benefits within the produce. We aim to disrupt the way "nutrient culture" is seen in our lives by introducing vitals into the daily food we eat without disturbing one's eating habits or taste preferences. Our team includes people who have worked around the globe and understood the importance of dietary, nutritional, sustainable farming practices and the economics behind it all. Our main product currently is Fortified Rice. FORTIFIED RICE India has the highest number of anemic people in the world- a whopping 40% of the population suffering from it. One very simple and effective way to curb this is by including fortified rice into one's everyday meal. This has far reaching effects in many ways including 1. Improves productivity, maternal health, and cognitive development. 2. Helps children develop, strengthens immune systems and mental health. 3. Helps with metabolism of fats, carbohydrates, and proteins. 4. Helps bodies absorb calcium which improves bone health. 5. Helps with reproduction and thyroid gland function.

Written by the company on its public Startup India profile. Not verified by us.