VELOURA GOLD PRIVATE LIMITED

In their own words

At VELOURA GOLD Pvt Ltd, we are transforming the way India experiences fine jewellery. Founded by Suresh Choudhary and Pooja Choudhary, VELOURA blends heritage craftsmanship with cutting-edge innovation to create jewellery that is timeless, personal, and future-forward. Our collections span gold, platinum, natural diamonds, and lab-grown diamonds — ensuring customers have access to both traditional and sustainable luxury choices. We are proud to introduce lab-grown diamonds as a responsible, eco-conscious alternative without compromising on brilliance, quality, or emotional value. We go beyond adornment by introducing Memory Lockets and Digital Code Jewellery, where every piece carries a unique story — be it a special photo, message, or milestone. With our Virtual Try-On (VTO) technology, customers can experience their dream jewellery online or in-store before making a purchase. At VELOURA, we stand for: Transparency & Trust in every purchase. Ethically sourced & sustainable materials including lab-grown diamonds. Personalisation at scale — jewellery made to celebrate your journey. Our Mission: To celebrate life’s milestones with jewellery that carries meaning, memory, and modern elegance. Our Vision: To be India’s most trusted, innovative, and emotionally connected fine jewellery brand — leading the way in sustainable luxury. VELOURA is more than a jewellery brand — we are memory keepers, storytellers, and innovators, crafting pieces that shine in brilliance and sentiment for generations to come

Written by the company on its public Startup India profile. Not verified by us.