VIDENTA ORAL CARE PRIVATE LIMITED

In their own words

Videnta Oral Care Pvt Ltd is an innovation-driven startup transforming everyday oral hygiene with sustainability, science, and design at its core. The company addresses 2 critical challenges: 1) Oral Health a) tooth enamel erosion due to hard brushing b) poor blood supply to gums due to lack of gum massage 2) massive plastic waste from disposable toothbrushes & toothpaste tubes. According to WHO recommendations, toothbrushes should be replaced every 3 months, which means billions of plastic brushes are discarded annually. In India alone, this results in 2.3 billion brushes ending up in landfills each year, further escalating the environmental crisis. This serious avoidable pollution and tooth enamel erosion that affects nearly half (47%) of young adults due to incorrect brushing habits, making disruptive solutions urgent. Our replaceable-bristle toothbrush system introduces a durable metal handle where only the bristles are swapped in 30 seconds, cutting plastic usage by over 95%. The super-soft nano bristles (10,000 per head) are engineered to protect enamel and gently massage gums. Complementing this is a range of advanced toothpastes designed for enamel remineralisation and gum micro-circulation, delivered in aluminium packaging and innovative tube-free hotel formats to eliminate toothpaste mini-tube waste. What makes us unique is our system-based approach—combining hardware, formulations, eco-packaging, and institutional solutions into an end-to-end oral care platform. With continuous innovation, personalisation, premiumisation, and strong export potential to sustainability-conscious economies, Videnta is positioned to emerge as a global leader in eco-forward oral care. Our mission: to redefine oral care by making it healthier, sustainable, and joyful—for both people and the planet.The venture is founded by Dr Dharinder Tayal, who is an Engineer and MBA from the prestigious XLRI, Jamshedpur and a PhD is Financial Turnaround of Sick Organisations.

Written by the company on its public Startup India profile. Not verified by us.