VITALPRO CONSUMER PRIVATE LIMITED

In their own words

Vitalpro Consumer Private Limited was founded with the purpose of reimagining center-of-plate Indian foods through clean-label ingredients, modern food science, and technology-driven manufacturing. The company focuses on transforming everyday staples and meal components into healthier, convenient, and trustworthy packaged formats without compromising on authentic taste and culinary heritage. Vitalpro develops and operates two complementary brands: Wholicious and Saffron & Mishri, both focused on improving the quality, transparency, and nutritional profile of traditional Indian foods. Wholicious is a clean-label, better-for-you food brand designed for modern consumers seeking healthier options without compromising on taste. The brand is launching with a range of better-for-you mithai that reimagines traditional sweets using improved ingredient compositions, alternative sweetening approaches, and balanced formulations that reduce reliance on refined ingredients while maintaining authentic flavor and texture. Over time, the brand aims to expand into large-scale everyday food categories through clean-label product development supported by scalable, technology-enabled manufacturing. Saffron & Mishri is a premium contemporary mithai brand that modernizes traditional Indian sweets for gifting and celebration occasions. The brand combines heritage recipes with refined ingredient sourcing, controlled batch production, and advanced packaging technologies that improve hygiene, product stability, and shelf life while preserving artisanal quality. The company’s innovation lies in applying food technology, formulation science, and process engineering to traditional Indian categories that have historically remained largely artisanal and unstructured. This includes clean-label formulation development, ingredient functionality optimization, and shelf-life enhancement using controlled processing and packaging technologies instead of artificial preservatives.

Written by the company on its public Startup India profile. Not verified by us.