VIZ INFINITY MEDIA & COMMUNICATIONS PRIVATE LIMITED

In their own words

Over 60% of the Indian language internet users prefer to consume regional news. Companies creating regional news in Indian languages will play a large role in contributing to the growth in the user base.- (KPMG) “By many measures, India is on its way to becoming a digitally advanced nation.. India is already home to one of the world’s largest and most rapidly growing bases of digital consumers. It is digitising activities at a faster pace than many mature and emerging economies.” –McKinsey India is Central to the Future Global Growth of the Internet – (Caesar Sengupta , Google India) "The government's decision to cap FDI at 26% for digital news media will provide a level playing field for Indian news publishers and the news aggregators," - Mr Pawan Agarwal, chairman, Digital News Publishers' Association (DNPA). .. With data costs falling India will see internet users to rise by about 40 per cent and the number of smartphones to double by 2023. India’s internet subscriber base could reach 835 million by 2023. It also expects core digital sectors to jump two-fold to USD 355-435 billion by 2025. (McKinsey report) “User behaviour has shifted massively to mobile video and therein lies the opportunity for marketers today. With the growth of YouTube in India, it is an amazing time to be a marketer as you can do full-funnel growth, creative storytelling and cross-channel planning easily,” said Mark Patterson, CEO, GroupM Asia Pacific. Project Brief - In the wake of rapid pace of Digital Disruption: • We are in the process of developing Multichannel, Multiple State News, Entertainment, Social & Local Video Uploads and Streaming live national and local events on various Digital Platforms • A Live News Portal with detailed updates in text and images, will also act as Hangar for categorized List of Videos. • The States would be covered in a phased manner starting from Hindi Heartland to Vernaculars like Marathi , Bengali, Telugu, Tamil & Kannada • Phase 1 : Content Covering 13 States of Hindi Heartland , Each State branching into Districts further forking into Local and Hyper Local, creating a unique “Partner/Affiliate Model” involving 500+ contributors • The nature of the content would cover all from National-States-Districts- Towns and Villages. • Primarily would be Video Stories with related updates of the stories on the website in the Text form • Also inviting Articles/Special Reports and Interviews/Dialogues with eminent journalists, personalities and celebrities. • Providing Platform to the Local Heroes and celebrating their success stories. • “Credible news” would be the core, and we would also fill the space untouched by the TV channels due to time and other constraints, would be participative involving local leaders and administration. • The Content would be accessed through Mobile App, Mobiles, Laptops, Desktops • Promoted through Social and circulated largely through Messenger, WhatsApp, Telegram and other social tools. • Monetization on Popular and OTT platforms , Social Platforms directly and through 3rd party Aggregators, Ad Sales , Promotions, Adsense, Events etc. • With the New Tariff Order (NTO) by TRAI , OTT platforms would benefit due to increased parity between television and OTT content choices and costs and Telecom operators would become the new multi-system operators (MSOs) • Decision to cap FDI at 26% for digital news media will provide a level playing field for Indian news publishers • The company besides operating as an expansive Digital News Platform after positioning itself as a national brand, will start venturing out in new supplementary directions – Media Agency, A Digital Media Institute, Documentary & Film Making, Consulting, Events in state capitals and tier-II cities etc. In a nutshell, the endeavour would be to create assets around the mother turf after a threshold has been reached.

Written by the company on its public Startup India profile. Not verified by us.